Join the global team

Purpose of Role

The Account Manager is responsible for building, managing, and growing a portfolio of private clients through a highly personalised, commercially driven, and service-led approach aligned with the FINE+RARE brand.

Working within a relationship-led private client model, the role focuses on delivering exceptional client experience, developing long-term client value, and driving revenue growth through structured engagement, access to extraordinary wines through F+Rs marketplace and directchannels.

As a trusted advisor, you will guide clients across collecting, drinking, cellar development, and keydecisions on their portfolio, while proactively identifying opportunities to deepen engagement and increase activity across F+R’s Buy-Store-Sell services.

The role requires strong relationship management, commercial judgement, organisation, and a passion for fine wine and spirits, alongside a disciplined and data-led approach to client development and business growth.

Responsibilities

• Build, manage and grow long-term relationships with private clients through consistent communication, tailored advice and exceptional service.

• Drive client acquisition, retention, and development through proactive engagement and relationship management.

• Deliver targeted offers, sourcing opportunities, and commercial initiatives aligned with client interests, buying behaviour and objectives.

• Act as a trusted advisor across collecting, cellar development, drinking, and broader client goals.

• Maintain structured client engagement plans using CRM systems, sales data, and reporting tools.

• Support commercial planning by assessing product opportunities, client demand, and market conditions.

• Ensure accurate and timely communication regarding offers, orders, fulfilment, and account activity.

• Contribute to events, tastings, and client experiences to strengthen engagement and generate revenue.

• Collaborate with operations, logistics, finance, and marketing to deliver a seamless client experience.

• Continuously develop product knowledge, market understanding, and commercial expertiseacross fine wine and spirits.

Personal Specification (Skills & Knowledge)

• Proven success in a relationship-led sales environment, ideally within fine wine, luxury, hospitality or private client sectors.

• Strong commercial awareness with the ability to grow client value and identify revenue opportunities, and translate client insight into action

• Excellent communication and relationship-building skills with a professional and service-driven approach.

• Highly organised with strong attention to detail and the ability to manage multiple priorities in a fast-paced environment.

• Experience using CRM and reporting tools; HubSpot experience advantageous.

• Passion for fine wine and spirits with strong product curiosity and market interest.

• WSET Level 3 or higher preferred (or currently studying towards).

• Ambitious, collaborative, and motivated by delivering exceptional client outcomes alongside commercial performance.

This job description is not intended to be an exhaustive list of duties to be performed by the post holder and may be altered to reflect the business needs of the company.

Email careers@frw.co.uk to apply

Purpose of Role

As a Senior Account Manager, you will be responsible for acquiring, retaining, developing and growing F+R’s most valuable private clients by providing expert advice and exceptional servicethroughout their fine wine and spirit’s journey.

F+R’s key clients expect us to be fully available and present, with a personalised and service-driven approach to account management. You will be fully committed to developing and growing F+R’s presence within the local market, consistently spending time with clients to showcase the F+R brand and taking clear ownership of new business development.

Closely aligned to F+R strategic value-drivers, you will be accountable for managing and delivering your annual sales targets and key commercials, whilst owning responsibilities on new business development, referrals (acquisition), growing and retaining clients through exceptional service levels and experience (service) and extending customer lifetime value by providing guidance and advice through the full buying/resale journey (buy-store-sell).

You will take full accountability for overall performance and private client service, consistently demonstrate deep expertise and knowledge to grow key relationships and strengthen F+R position as an industry-leading brand in the local market.

KEY RESPONSIBILITIES

• Establish, nurture and develop long-term, high-quality relationships with key privateclients, supporting them in sourcing, enjoying, building and managing collections/portfolios, as well as reselling through F+R’s buy-store-sell proposition.

• Source wines based on client demand and market opportunities using F+R’s extensive supplier network.

• Take ownership of annual sales targets, client activity, new business development, acquisition and referral opportunities, with a clear focus on retaining and growing key clients.

• Establish and maintain a planned product pipeline for all key clients, identifying opportunities to increase customer lifetime value.

• Take ownership of the debtors list, working proactively to support timely cash collection and maintain a focus on cash-positive commercial outcomes.

• Use HubSpot CRM, Power BI and relevant client and sales data to manage performance, monitor activity, support effective planning and inform commercial decision-making.

• Maintain a strong presence in the local market, regularly meeting clients, attending events and supporting key brand initiatives.

• Contribute positively to commercial discussions, using market, client and performance insights to navigate changing market conditions and maximise sales opportunities.

• Work collaboratively across the business to ensure client and commercial objectives are aligned and supported.

• Proactively manage client issues and challenges through to resolution, ensuring the delivery of an exceptional customer experience from onboarding through to retention and growth.

• Act as an F+R brand ambassador, both internally and externally, building strong long-term relationships and identifying opportunities to promote and grow the F+R brand.

• Contribute to a strong, collaborative and high-performing team environment through effective communication, teamwork and a consistent focus on achieving outstanding results.

PERSON SPECIFICATION

• Proven experience managing, developing and growing high-value client relationships within a sales-focused environment, with a strong track record of achieving and sustaining commercial performance.

• Extensive product knowledge and market experience in fine wine, ideally WSET Level 4 Diploma or equivalent, together with a working knowledge of fine spirits.

• Strong commercial judgement, with the ability to identify and maximise client, sales and new business opportunities.

• Strong analytical capability, with the ability to interpret commercial and client data and provide meaningful insights.

• Strong proficiency in reporting and data analysis tools, including Power BI and Excel, together with experience using CRM systems; HubSpot experience would be advantageous.

• Excellent communication, collaboration and relationship-building skills, with the ability to work effectively across functions and at all levels.

• Strong attention to detail and a logical, proactive and methodical approach to problem-solving, with the ability to thrive in a fast-paced and changing commercial environment.

This job description is not intended to be an exhaustive list of duties to be performed by the post holder and may be altered to reflect the business needs of the company.

Email careers@frw.co.uk to apply

JOB PURPOSE

As a Senior Account Manager, you will be responsible for acquiring, retaining, developing and growing F+R’s most valuable private clients by providing expert advice and exceptional servicethroughout their fine wine and spirits journey.

F+R’s key clients expect us to be fully available and present, with a personalised and service-driven approach to account management. You will be fully committed to developing and growing F+R’s presence within the local market, consistently spending time with clients to showcase the F+R brand and taking clear ownership of new business development.

Closely aligned to F+R strategic value-drivers, you will be accountable for managing and delivering your annual sales targets and key commercials, whilst owning responsibilities on new business development, referrals (acquisition), growing and retaining clients through exceptional service levels and experience (service) and extending customer lifetime value by providing guidance and advice through the full buying/resale journey (buy-store-sell).

You will take full accountability for overall performance and client service, consistently demonstrate deep expertise and knowledge to grow key relationships and strengthen F+R position as an industry-leading brand in the local market.

RESPONSIBILITIES

• Establish, nurture and develop long-term, high-quality relationships with key privateclients, supporting them in sourcing, enjoying, building and managing collections/portfolios, as well as reselling through F+R’s buy-store-sell proposition.

• Source wines based on client demand and market opportunities using F+R’s extensive supplier network.

• Take ownership of annual sales targets, client activity, new business development, acquisition and referral opportunities, with a clear focus on retaining and growing key clients.

• Establish and maintain a planned product pipeline for all key clients, identifying opportunities to increase customer lifetime value.

• Take ownership of the debtors list, working proactively to support timely cash collection and maintain a focus on cash-positive commercial outcomes.

• Use HubSpot CRM, Power BI and relevant client and sales data to manage performance, monitor activity, support effective planning and inform commercial decision-making.

• Maintain a strong presence in the local market, regularly meeting clients, attending events and supporting key brand initiatives.

• Contribute positively to commercial discussions, using market, client and performance insights to navigate changing market conditions and maximise sales opportunities.

• Work collaboratively across the business to ensure client and commercial objectives are aligned and supported.

• Proactively manage client issues and challenges through to resolution, ensuring the delivery of an exceptional customer experience from onboarding through to retention and growth.

• Act as an F+R brand ambassador, both internally and externally, building strong long-term relationships and identifying opportunities to promote and grow the F+R brand.

• Contribute to a strong, collaborative and high-performing team environment through effective communication, teamwork and a consistent focus on achieving outstanding results.

PERSON SPECIFICATION

• Proven experience managing, developing and growing high-value client relationships within a sales-focused environment, with a strong track record of achieving and sustaining commercial performance.

• Extensive product knowledge and market experience in fine wine, ideally WSET Level 4 Diploma or equivalent, together with a working knowledge of fine spirits.

• Strong commercial judgement, with the ability to identify and maximise client, sales and new business opportunities.

• Strong analytical capability, with the ability to interpret commercial and client data and provide meaningful insights.

• Strong proficiency in reporting and data analysis tools, including Power BI and Excel, together with experience using CRM systems; HubSpot experience would be advantageous.

• Excellent communication, collaboration and relationship-building skills, with the ability to work effectively across functions and at all levels.

• Strong attention to detail and a logical, proactive and methodical approach to problem-solving, with the ability to thrive in a fast-paced and changing commercial environment.

• Fluency in English and either Cantonese or Mandarin is essential; proficiency in all three languages is highly desirable.

This job description is not intended to be an exhaustive list of duties to be performed by the post holder and may be altered to reflect the business needs of the company.

Email careers@frw.co.uk to apply