As part of its global transformation, FINE+RARE is building a single fine-wine platform that integrates buying, selling, and storage worldwide. The launch of finerare.hk establishes a critical bridge to Asia — expanding reach, strengthening logistics and deepening engagement with one of the world’s most dynamic collector markets.
This milestone marks the next step in FINE+RARE’s mission to deliver a unified global platform built on three core pillars — Buy, Sell and Store — empowering collectors to manage their fine-wine portfolios seamlessly across regions.
The Platform in Hong Kong: Buy – Sell – Store
BUY | Live Now: finerare.hk Launch
Collectors in Hong Kong can now buy locally through finerare.hk — a fully localised experience integrated into FINE+RARE’s global infrastructure.
Local experience: Prices in HKD, Hong Kong-based invoicing, and dedicated local client support.
Immediate access: A curated selection of Hong Kong-held inventory available for same-day collection or delivery from HOME Hong Kong.
Global reach: Continued access to over 70,000 wines and spirits through FINE+RARE’s global marketplace at frw.co.uk, with all purchases connected in a single global view of your Portfolio.
With finerare.hk, collectors can now buy fine wine faster, easier, and closer to home — without losing the global visibility and trust FINE+RARE is known for.
SELL + STORE | Launching Fall 2025
The next phase brings the Sell and Store pillars to life in Asia, creating a truly connected ecosystem for collectors to buy, store, and trade within Hong Kong.
FINE+RARE will introduce local client storage fully integrated with the global portfolio management system, while enabling clients to sell and settle locally through a trusted, professional framework.
Store locally: Purchases can soon be stored in Hong Kong under professional, climate-controlled conditions.
Unified portfolio: View and manage holdings stored in the UK, US, or Hong Kong through one consolidated account.
Sell with confidence: Clients will be able to list eligible Hong Kong-held wines for sale directly through FINE+RARE.
Flexible options: Bonded and duty-paid storage available.
This phase delivers a Buy–Sell–Store experience built around local logistics, market knowledge, and global transparency — enabling collectors to act faster and with full confidence in provenance and price.
MARKETPLACE EXPANSION | Launching Early 2026
In early 2026, FINE+RARE will extend marketplace functionality across UK, US, Italy, and Hong Kong, surfacing Reservist (pre-arrival) stock and extended supplier offerings through a unified cross-regional trading model with differentiated local pricing and fully integrated fulfilment.
Global interoperability: UK, US, Italy, and Hong Kong stock connected through one marketplace framework.
Expanded access: Pre-arrival and supplier-listed wines surfaced across all regions with dynamic pricing and availability.
Seamless logistics: Integrated warehouse-to-warehouse routing and cross-market delivery coordination.
Unified trading experience: Collectors can buy, store, and sell across regions through one consistent account view.
This evolution completes the Buy–Sell–Store ecosystem in Asia and advances FINE+RARE’s vision of a single global fine-wine platform — connecting local expertise with global scale.
HOME Hong Kong — The Physical Heart of the Platform
Located at 22/F, 8 Wyndham Street, Central, HOME Hong Kong anchors the digital platform in a physical space dedicated to fine wine expertise and client experience.
Here, collectors can:
Purchase and collect from a curated in-stock selection.
Meet their account manager for advice, valuation and portfolio strategy.
Host or attend private tastings and events in elegant surroundings.
Arrange storage, logistics or delivery — all managed locally.
With finerare.hk and HOME Hong Kong, FINE+RARE brings its complete Buy–Sell–Store platform to Asia — combining digital access, physical presence, and global connectivity under one seamless experience.
